Kinetiq Superpower: Turning imagination into visual experience.
Fun fact: Tatev can walk into a room and notice the lighting, color palette, and typography before noticing where the exit is.
Tatev is a multidisciplinary creative professional with 10 years of experience across graphic design, branding, art and creative direction, fashion editorial design, AI-powered creative production, and educational program development. Her work includes fashion and lifestyle campaigns, brand systems, editorial visuals, social media content, presentation design, event materials, digital assets, and AI-generated visual concepts. She has contributed to high-impact creative projects including Fashion Nova AI campaigns, Dior x PicsArt, Adidas x PicsArt, Swarovski x PicsArt, Kim Kardashian x PicsArt, Natalia Vodianova x PicsArt, American Idol x PicsArt, Cannes x Hero Media, Art Basel x Hero Media, Sundance x Hero Media, and the GoodFeed brand launch. Alongside her commercial work, Tatev leads AI art, design, fashion, architecture, folklore storytelling, and game-design workshops for students, introducing them to visual storytelling, prompt engineering, concept development, responsible AI use, and digital asset creation. Her experience also includes brand and marketing work within IT and telecom, combining strategic design, emerging technology, and project leadership across education, fashion, media, culture, and consumer brands.